Yahoo Lifestyle Karlie Kloss On The Downside Of Social Media
Karlie Kloss. Getty Images.
She may boast millions of social media followers, but Karlie Kloss thinks there's also a downside to today's technology.
The supermodel participated in a talk called "How Technology Colonised Fashion Week" at SXSW, telling the audience she thought something special had been lost via the introduction of social media.
"I do think there is something special that has been lost a little bit--that is, simply being present, without the distraction of being the first one to immediately tweet what the nail color is backstage at Calvin Klein, as opposed to just being there in the moment," the supermodel said. "I think that's the case, not just for me as a model, but the audience. All the editors are taking pictures and sharing that. There's good and bad to it."
Kloss said she thought social media democratizes what is popular and who is powerful - and that while it's incredible that a blogger with a great voice can earn a seat in the front row, it's also a sign of the times.
"It's an interesting that models are being booked for jobs and covers because of their following on a social media platform," Kloss commented. "I walked in the Balmain show for Olivier Rousteing. If you rounded up all the numbers of the majority of his line-up, there would be upwards of 10, 15 million followers."
Included in that lineup were Kendall Jenner (who boasts 21 million Instagram followers), Jourdan Dunn (1.1 million followers) and Kloss herself, (2.1 million followers).
On the flipside, says Kloss, established supermodels like Kate Moss have no need to set up social media accounts because their past histories speak for themselves.
"I think somebody like Kate Moss doesn't need to have an Instagram," Kloss explained. "She's always going to be Kate Moss. There's something about that mystery, not knowing what she had for breakfast."
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