Seafolly Summer 2010 Campaign

It might be chilly outdoors, but Australian swimwear label Seafolly has its eyes firmly set on the summer ahead.

This year, the brand's stunning campaign sees Indigenous model Samantha Harris join Jess Hart on a tropical escape showcasing the new season's hottest beachside styles.

Hart and Harris follow in the footsteps of Miranda Kerr and Catherine McNeil, two Australian beauties who each starred in Seafolly campaigns before going on to dominate the international catwalks.

Seafolly Summer 2010 Campaign
Seafolly Summer 2010 Campaign

Seafolly Summer 2010 Campaign


Seafolly Summer 2010 Campaign

Seafolly Summer 2010 Campaign
Seafolly Summer 2010 Campaign




Samantha Harris Q&A
Q: What do you love most about the Seafolly brand?
A: I love Seafolly because of its heritage and gorgeous designs that are so comfortable to wear.

Q: Describe your favourite moment from the shoot.
A: The shoot was three days long on Brampton Island [in the Great Barrier Reef] and I loved every moment. It was especially fun working with photographer Max Doyle, he made everything really relaxed and easy. I also really enjoyed working with the entire Seafolly crew.

Q: What do you love most about the Seafolly styles this season?
A: The Seafolly summer range is just gorgeous. I felt so comfortable in all the swimsuits. My favourite would have to be the Goddess halter neck bikini in Poppy which is red with white polka dots.

Q: What are your five beach essentials?
A: My Seafolly outfit, paw paw cream for my lips, a good blockout because I do burn, my straw hat and my boyfriend to keep me company.

Seafolly Summer 2010 Campaign
Seafolly Summer 2010 Campaign

Seafolly Summer 2010 Campaign




Visit Seafolly for more information.

Photos: Courtesy Seafolly. Text: Jade Warne