Rosie Huntington-Whiteley Is The New Face Of Ugg Australia

British supermodel Rosie Huntington-Whitetely is single-handedly bringing back the ugg boot.

The 28-year-old has been announced as the new face of Ugg Australia and will feature in the brand's upcoming campaign wearing the Classic II boot, to be released as part of a brand re-launch later this year.

"It’s exciting and fun, and I think it’s going to be really different kind of partnership for me. It’s a way to showcase a different side to my personality," she told WWD.

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Rosie is known for her work with major brands including Burberry, Victoria's Secret, Versace, Paige Denim and Model Co., and has her own lingerie line through British retailer, Marks & Spencer.

She has also managed to make the movie into film with roles in Transformers: Dark of the Moon and Mad Max: Fury Road.

“I’ve always owned a pair of Ugg boots,” she continued. "They’re something I’ve had when I’m heading home. I grew up in a farm in the U.K. In the countryside, I’ll always have a pair with me. They’re part of my active and adventurous lifestyle. I’ll wear a pair on the beach when I’m walking the dogs in the winter. They’ll be packed in the back of the car on a road trip on the coast in California. I put my feet in a pair literally every morning. They are snuggle shoes that I wear around the house. During my free time — that’s when I have a connection to them. It’s more of personal thing to me than a designer handbag or jacket."

Alice Hampton, senior director global of public relations, told WWD that the new campaign will mark the biggest re-launch in the brand's 37-year history.

"It was important to partner with someone who has a natural love and affinity for the brand, but who could also translate the new street-style features and benefits into their everyday on-the-go lifestyle. I think the biggest insight is that it will be showcased in a very attainable and fun way as Rosie’s warmth and effervescent personality is a key component to the creative. It is not just about working with a beautiful face."