Heidi Klum Secures Fragrance Deal

Former Victoria's Secret model Heidi Klum has signed a deal with Coty fragrances to produce her own scent.



Available from September onwards, Shine is the result of extensive research by Klum, who says she tested a number of fragrances before finding the right one.

"I never thought my nose would recover from sniffing so many scent combinations," said Klum in a statement. "But it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who's wearing it, 'What are you wearing? You smell delicious!'"

The senior vice president of global marketing for Coty Beauty, Steve Mormoris, says Klum is a perfect fit for Coty because she is more than just a supermodel.

"Heidi has a unique position in the market," explains Mormoris. "She is not just a celebrity, she's also a businesswoman. She is very multifaceted - we plan to create a fragrance which celebrates all of those facets."

Klum says she started experimenting with beauty products from a young age, which apparently made the transition to fragrance an easy one.

"My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years," Klum said. "He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it - I started wearing makeup and experimenting with beauty products way too early!"