Sephora To Open In Australia

Sephora to open Australian stores.
Sephora to open Australian stores.

It's been rumoured for years, but today we can finally confirm that beauty giant Sephora is set to open its doors in Australia next year.

The international beauty mecca reportedly declined offers from Myer and David Jones to open concession stands within their stores, instead choosing to launch a series of stand-alone flagships.

“Industry sources said Sephora planned to open its first store in Sydney in the first half of 2015, followed by stores in other capital cities,” reported the Australian Financial Review. “It is looking for sites in high-profile locations such as George Street and Pitt Street in Sydney, and is believed to be in talks with Westfield. Citigroup believes there is scope for about 25 stores.”

Sephora is the latest in a slew of international giants looking to call Australia home in 2014.

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