MAFS' Cyrell promotes laser hair removal while pregnant

MAFS’ Cyrell and Love Island’s Eden Dally’s recent baby news is delighting fans, but her latest Instagram post has some scratching their heads.

Cyrell and Eden confirmed to New Idea earlier this week the surprise bub is due in February, meaning the beaming mum-to-be is at least 12 weeks pregnant.

But the reality star has been promoting a popular laser hair removal product known as Happy Skin Co as recently as Monday afternoon, despite recommendations pregnant women avoid laser hair removal.

A conflict of interest

Fans were therefore shocked after Cyrell shared an Instagram story promoting the hair removal product on Monday, in which she said she had been using it for an extended period of time.

“Hey guys so as you know I’ve been using the Happy Skin removal for several weeks now,” she starts off the video, prompting an outcry from several fans who say the product isn’t safe for a growing baby.

Many fans were quick to respond with scathing criticism.

“Don’t use this anymore babe, it’s not good for baby,” one wrote.

“You can’t use these while pregnant sooooo....awks,” another wrote.

“Is this safe to use while pregnant?” one fan asked, a question echoed by many others.

A valid concern?

Their concerns are rooted in the industry line, which is that the product should be avoided as it hasn’t been tested and therefore the potential implications are unknown.

Official medical and government bodies do not explicitly mention a risk factor associated with the treatment for pregnant women or their babies in any official documents.

Australian Radiation Protection and Nuclear Safety Agency been contacted for comment, but their draft guidelines do not specifically mention any negative medical implications on a pregnant woman or her foetus.

The jury may still be out on the medical implications, but laser hair removal on pregnant women is well documented to be almost ineffective.

Is it a proven risk?

That said government agencies don’t offer a hard and fast rule when it comes to using light-based hair removal while pregnant.

A drafted information pamphlet for consumers and providers from the Australian Radiation Protection and Nuclear Safety Agency simply states the risk as being increased sensitivity to light in the mum’s skin, and reduced effectiveness of the treatment.

While Cyrell’s posts aren’t labelled as advertising they include a promotional code for a 50 per cent discount from the retailer, who recommend on their website that those who are pregnant don’t use their products.

“Although there is no evidence showing that IPL has negative effects on pregnant or breastfeeding women, we still don’t recommend using our handset as a precaution,” the website reads.

Yahoo Lifestyle has contacted Cyrell and Skin and Co for comment.

Got a story tip or just want to get in touch? Email us at lifestyle.tips@verizonmedia.com

Want more lifestyle and celebrity news? Follow Yahoo Lifestyle on Facebook, Twitter and Instagram.

Or sign up to our daily newsletter here.