Yahoo Lifestyle ‘Love Is Blind’ Sets Nielsen Streaming Record For Unscripted Series; ‘Severance’ Marks Seventh Consecutive Originals Chart Appearance
Netflix can now lay claim to yet another Nielsen streaming record, this time for Love Is Blind.
The unscripted series raked in 1.2B minutes viewed from February 24 to March 2, thanks to Season 8, which launched earlier in February. The series came in at No. 3 on the streaming charts, marking its 34th appearance in the Top 10 and making it the top unscripted streaming show of all time and top streaming original in terms of total appearances on the Nielsen Streaming Top 10.
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In first place during this interview was Prime Video’s Reacher with 1.4B minutes viewed, just barely overtaking Netflix’s Zero Day, which fell to second place this week.
Also, notably, Running Point had a big debut weekend with nearly 1.1B minutes viewed in the days after its 10-episode February 27 launch. Per Netflix, Gen X and Millennials made up a majority of the audience with 60% of viewers in the 35-64 demographic.
Max’s The White Lotus eked out a spot at No. 9 on the overall chart with 807M minutes viewed. Paramount+’s Yellowjackets also performed quite well, though it didn’t make it onto the overall chart. Among acquired programming, Yellowjackets came in at No. 10 with 583M minutes viewed.
On the streaming originals chart, 1923 hit a new weekly viewership high with the debut of Season 2, racking up 676M minutes viewed. Per Nielsen, about 40% of that viewing was for the first season, suggesting there may be more viewership milestones to come as that audience sticks around for Season 2.
Two more streaming heavy hitters, Severance and Paradise, also maintained a presence on the originals charts once again. Severance brought in 622M minutes viewed with the highest concentration of adult 18-34 viewers among originals this interval at 41%, just edging past Love Is Blind. This was Severance‘s seventh consecutive appearance on the streaming originals chart, since appearing for the first time after Season 2 debuted.
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