Yahoo Lifestyle Louis Vuitton Creates Trunks for the Australian Open
COURT ORDER: Louis Vuitton is courting the Australian Open, designing the official trophy trunks for the first event of the tennis tournament season.
The brand will create two trunks for the event, awarded at the men’s and women’s finals. The Australian Open’s men’s trophy is called the Norman Brookes Challenge Cup, while the women’s prize is called the Daphne Akhurst Memorial Cup. Vuitton will design bespoke cases for each of these awards.
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The French luxury house is tied with tennis through other tournaments, and also designs the trophy cases for the French Open and the Davis Cup. It also creates carriers for the soccer FIFA World Cup, the Rugby World Cup, the NBA Championship trophy, the Formula One Grand Prix de Monaco prize, the e-sports trophy for League of Legends’ Summoner’s Cup and the sailing America’s Cup.
“Louis Vuitton is renowned for creating iconic trunks and we are delighted with the stunning handcrafted custom trunks created for our historic Australian Open trophies,” said Tennis Australia chief executive officer Craig Tiley. “The Australian Open and Louis Vuitton both share a commitment to unparalleled excellence and innovation, while retaining great respect for history, tradition and the celebration of legendary achievement and skill.”
Handcrafted by artisans in the French luxury house’s historic atelier outside of Paris, the trunks will be covered in the traditional LV monogram and lined in the Australian Open’s signature blue. The two front panels open to reveal the trophy, while the exterior is painted with a large V.
“After the Trophy Trunks created for the Rugby World Cup and the Ballon d’Or in 2023, we are proud to announce this new partnership with the first Grand Slam tournament of 2024,” said Louis Vuitton chief executive officer Pietro Beccari. “For more than 170 years, the maison has been creating trunks that embody excellence, creativity and audacity, all values we share with the world’s greatest sporting events.”
Vuitton has been strengthening its ties to the sporting world, most notably becoming a premium partner of the Paris 2024 Olympic and Paralympic Games.
The Australian Open begins Jan. 14 in Melbourne, and will conclude with the winners’ ceremonies on Jan. 27 and 28.
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