Lily James unrecognisable in dramatic transformation: 'Striking'

Hollywood star Lily James has stunned fans with her dramatic transformation, taking on a brand new look that makes her look unrecognisable.

Debuting blunt, black bangs paired with bleached eyebrows for a Versace campaign, the star looks like a goth goddess.

A far cry from her previous turn as Pam Anderson for Pam and Tommy, the 33-year-old sports a bold dark purple lip, and long black gloves in the photos.

Clutching Versace’s new Greca Goddess Bag, designer Donatella Versace couldn’t help but sing the Cinderella star's praises.

RELATED:

Sharing a video from the photoshoot in Rome, the designer gushed about how perfect Lily was to be the face of her brand.

“When Lily James got in front of the camera she transformed! Wearing the collection unlocked her own personal attitude and she took on a new energy and power.

“That’s exactly how you should feel when wearing Versace!” she wrote.

Lily James poses in a red outfit after transforming her appearance to include bleached brows, designer Donatella Versace stands next to her in all black
Lily James had a transformation for designer Donatella Versace's shoot. Photo: Instagram/donatella_versace

Lily also changed into an all-red ensemble, which featured a corset top with a mesh panel, and shiny red boots.

She posed for a photo with the designer while clutching one of Versace’s new red bags.

Fans went wild for Lily’s new look, and let her know how much they loved it.

“Wow!! Absolutely STUNNING,” one wrote, while another added, “CANNOT DEAL.”

“I love everything about this campaign. I would never have recognised you, bravo,” a third said.

“Powerful! Striking! VERY VERSACE,” wrote another.

Gigi and Bella Hadid’s transformation

L: Bella Hadid walking a runway in a white outfit with a shaved head. R: Gigi walks a runway in a white outfit with a shaved head.
Bella and Gigi Hadid shocked fans with their extreme transformation. Photo: Getty

This comes after the Hadid sisters also sported bleached brows and paired their look with a shaved head.

Supermodel Bella, 25, let fans in on a secret by sharing some footage that showed the sisters didn’t actually shave their heads.

Instead, the star had a team of prosthetic artists working with hairstylist Duffy to cover her natural hair with a bald cap, before applying a wig.

The bleached brows were real, thanks to the head makeup artist Diane Kendall.

Some people appreciated the edgy, futuristic look, telling the sisters that they can ‘rock anything’, and that their ‘transformation’ was ‘amazing’.

Never miss a thing. Sign up to Yahoo Lifestyle’s daily newsletter.

Or if you have a story idea, email us at lifestyle.tips@yahooinc.com.