Yahoo Lifestyle Leviev Appoints Giovanni Mattera-Vairo to Key Executive Role to Support Growth Strategies
Leviev, the high jewelry firm known for its diamonds, has named Giovanni Mattera-Vairo as its managing director.
The position is a new one geared toward accelerating Leviev’s growth strategy, which includes a rebranding and a retail expansion with a rollout of the brand’s first shops-in-shop.
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Mattera-Vairo, a seasoned jewelry and fashion executive, was previously chief executive officer of Gismondi 1754 in the Americas. Before that, he served as president of de Grisogono for North America and earlier served as the sales and marketing director for Versace in North America.
According to Leviev executives, the company’s “strategic transformation” has already begun under the leadership of second-generation diamantaires Chagit Leviev, president and CEO of Leviev Group USA, and Greg Sofiev, CEO and creative director, Leviev Diamonds. The strategy began late last year with the opening of the Leviev retail showroom in New York City, which the executives described as “an inviting and sophisticated space designed to provide an intimate, high-touch experience for clients.”
“Looking ahead, Leviev plans to unveil a new brand campaign, introduce a network of exclusive shop-in-shops, and expand its presence in key luxury markets,” Leviev said in a statement. “Giovanni Mattera-Vairo brings a deep understanding of the world of luxury and a shared passion for Leviev’s values — exclusivity, exceptional craftsmanship and an intimate client experience. His support will be instrumental as we further elevate Leviev’s presence worldwide and introduce our brand to a new generation of jewelry aficionados.”
“The luxury landscape is evolving, and today’s clients seek more than just exceptional quality — they want a personal connection,” said Sofiev, in his statement. “Leviev’s bespoke jewelry services have been a resounding success, and we’re expanding this offering to make custom design and direct sales a cornerstone of our business.”
Leviev recently dressed people for the 2025 presidential inauguration balls, and Leviev high jewelry pieces graced the runway at 2024 fall New York Fashion Week, including an exclusive codesigned Leviev x Bach Mai diamond necklace.
The 48-year-old Leviev uses an integrated model overseeing every stage of product development from design to sourcing. The high-quality brand has had a reputation for commanding record hammer prices at auction for decades. Today, the high jewelry house remains widely viewed as a world leader in diamond jewelry and natural diamonds.
Leviev and Sofiev look to maintain and build on this legacy as they write the company’s next chapter.
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