Kmart label fail roasted by shoppers: 'Thanks for the warning'

An embarrassing error in the packaging on a Kmart product has been roasted by shoppers after a customer shared a snap of the blooper online.

It appears that, instead of the standard warning text on the back of the retailer’s koala-shaped silicone travel bottle, the label contained a jumble of unintelligible words.

“Thanks for the warning Kmart. It was very helpful,” the customer who purchased the $4 product deadpanned in their post on Reddit.

The mystery surrounding the strange language was solved by a fellow Reddit user who pointed out that the wording was simply a sample of ‘lorum ipsum,’ a placeholder that’s intended to be replaced by the correct text before it hits the printers.

“Lorem Ipsum is simply dummy text of the printing and typesetting industry,” they wrote, quoting the ‘Lipsum’ website.

“Lorem Ipsum has been the industry's standard dummy text ever since the 1500s... Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.”

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“Always fun to see a lorum ipsum in the wild,” another user joked.

Forgetting to update the dummy text for the real one is an easy mistake to make, apparently, with one Reddit user owning up to the fail themselves when submitting their CV for a job.

“I once sent a cv where the second page was all Lorem Ipsum. I did not get a call back,” they admitted.

Others couldn’t help but see the similarities between the ancient Latin words and the spells and enchantments of fantasy fiction including a certain story about a boy wizard.

“This is some Harry Potter spell or something maybe just to be safe don't read it out loud unless you want your furniture to float off the ground,” one quipped.

“At least they warned you before summoning demons,” another added.

Kmart has been contacted for comment.

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