Kmart fans 'hooked' on $7 dupe of popular $38 item: 'I'm obsessed'

Kmart loves a good dupe, and so do their customers! One TikTok user has shared that they are 'hooked' on the retailer's $7 dupe of the popular CrunchCup, which usually retails for $38 but is currently on sale for $27 and also available for even less on Amazon.

Mark Polchleb, who goes by @markp_ on TikTok, shared a video of Kmart's On The Go Cereal Cup, telling his followers, "I'm embarrassed to admit this thing has me hooked on cereal again. It's a [$7] CrunchCup dupe. Separate your cereal and milk in the two compartments, and the sippy lid combines them both for the perfect mouthful.

"Catch me stocking up on cereal because I'm obsessed."

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'Unnecessarily good'

"Start your day right with our On The Go Cereal Cup—perfect for busy mornings," Kmart writes on its website, adding that the cereal cup has a capacity of 200ml and the milk cup can hold 500ml.

"Perfect for cereal and granola whilst on-the-go," they add about the leak-proof and BPA-free product.

Mark's followers were quick to share their thoughts, with one user writing, "Omg this is a need."

"I neeeeed," another added, with Mark replying, "It's so unnecessarily good."

"I need this in my life," a third said, while a fourth said, "I like soggy cereal."

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Others suggested that they'd choke on their cereal if they ate it this way, with another saying she tried a CrunchCup before, but "it was useless" and "a waste of my money".

Another said, "That portion size looks way too small," but Mark responded, "It's deceiving. It's easily a normal bowl-size portion."

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