Kim Kardashian Serves Blonde Ambition with Platinum Curls and Carries a $5K Bag in Balenciaga's New Campaign

Kardashian, a Balenciaga ambassador since January, stars in the ad alongside actors Naomi Watts and Isabelle Huppert

Kim Kardashian’s Balenciaga bond just got deeper.

In continuation of her partnership with the fashion house, the reality television star fronts a new campaign also featuring actresses Isabella Huppert and Naomi Watts.

Photographed by Nadav Kander, the SKIMS mogul, 43, transforms into a platinum blonde bombshell wearing a plunging red wrap dress, black fur coat and Balenciaga’s leopard-print Knife stilettos. She carries Balenciaga’s iconic Rodeo bag in black (the largest style retails for $5,190) as she sits in a chair and stares into the camera with a smoldering stare.

The American Horror Story: Delicate star gets further into character with super arched eyebrows, over-lined lips and a teased blonde wig.

Related: Kim Kardashian's Met Gala Looks Through the Years

This marks Kardashian’s second campaign since her ambassadorship began this past January. In her official debut, she got up close and personal, posing in her closet with all 129 of her Balenciaga Le City Bags (she counted).

Kardashian's role with Balenciaga was announced one year after she said she was re-evaluating her relationship with the brand following the 2022 scandal around their holiday ads, which featured children carrying teddy bears in bondage gear among other controversial imagery.

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"As a mother of four [Kardashian shares North,11, Saint, 8, Chicago, 6, and Psalm, 5 with ex-husband Kanye West] I have been shaken by the disturbing images. The safety of children must be held with the highest regard, and any attempts to normalize child abuse of any kind should have no place in our society — period,” she wrote in a statement on X (then Twitter).

"I appreciate Balenciaga's removal of the campaigns and apology. In speaking with them, I believe they understand the seriousness of the issue and will take the necessary measures for this to never happen again," Kardashian concluded in the statement.

Related: Kim Kardashian Joins Nicole Kidman, Naomi Campbell on Balenciaga Runway as She Walks First Paris Show

In recent years, Balenciaga has ramped up their celebrity connections. In July 2022, before their campaign backlash occurred, Kardashian walked the house’s first show in Paris with Nicole Kidman (who then became an ambassador in December 2023), Naomi Campbell, Dua Lipa and Bella Hadid.

And if the brand’s recent ad campaign indicates anything, it’s that it will continue to strengthen its star power in the near future.

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