Kim Kardashian Critics Blast Reality Star for 'Unhinged' Post Amid Los Angeles Fires

Kim Kardashian has found herself in a bit of hot water over what she did and didn't post to her Instagram page this week.

On Wednesday, internet personality and comedian Meredith Lynch put the reality TV star on blast after seeing that she had shared several posts to her Story promoting her SKIMS brand earlier that day.

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In a Jan. 8 video uploaded to Instagram, Lynch called attention to–and shared her disbelief at–the 44-year-old's decision to count down to the SKIMS winter sale as many others evacuated the Los Angeles area, which she calls home, or learned that the deadly wildfires rampaging the county had destroyed their houses, cars and businesses.

In her rant, the TikTok personality explained that the SKKN by Kim namesake posted the content "two hours ago" and included apparent screenshots of her now-deleted Stories showing off the on-sale collection with no mention of the current events.

"Absolutely unhinged that @kimkardashian whose businesses and livelihood have and continue to be LA based is legit posting @skims stories while thousands of people and animals have lost everything," Lynch wrote in the accompanying caption. "If you have a platform like hers you should be posting resources @losangelesfiredepartment @watchdutyapp."

"she is a freak," she added.

Several other Instagram users joined in criticizing The Kardashians star, with one suggesting that since she lives in the area, they thought she would feel compelled to publicly support her community. "I don’t know why, but I actually expected them to speak up about this since it’s their hometown," they wrote.

"I'll never understand how people can support them," a second shared, calling the family "completely out of touch with reality."

"Stories are down now," another quipped. "Looks like that team stepped in a little too late 😬."

"Shameful," one more wrote.

But not everyone was so quick to judge the mom of four.

"This isn’t really fair," one said in defense of the Hulu star. "She likely has a business/social team that scheduled those IG posts weeks ago. And just because she didn’t post resources doesn’t mean she doesn’t care. You don’t know what’s happening behind the scenes. In 2018 she paid for additional fire support to save her entire neighborhood."

"First of all, most of those post are preplanned days if not weeks in advanced and she isn’t the one posting each individual story," another said in part. "Second, who cares!?! It’s not her job to post about a fire that is more than likely affecting her too on some capacity."

"I’m not a Kim fan and I don’t own anything Skims. I’m sure that these were set up automatically to post," one more agreed, firing back at the creator, "Other than complaining about everyone else, are you going to post more resources for people?"

As of 7 p.m. ET on Thursday, Jan. 9, neither the socialite nor her shapewear brand had publicly commented on the backlash to the timing of her post.

Next: Jamie Lee Curtis’ ‘Incredible’ Donation to LA Wildfire Relief Stirs Up Debate