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Kate Middleton turned 40 in January and, as she gets older, the Queen-to-be is more of a fashion icon than ever.
New data from Betway shows just how big her influence is.
After she's worn an outfit, Google searches for a similar style spike dramatically - proving she's a serious trend maker.
Here are some of her most popular outfits and details on how you can recreate the stylish looks, even on a budget.
Glitter in gold
Kate wore this stunning Jenny Packham dress to the UK premiere of James Bond film, No Time to Die, in September 2021.
After the event, there was an 809 per cent week-on-week increase in Google searches for "gold sequinned dress".
Get the look with this ASOS EDITION disc and teardrop sequin wrap midi dress in gold, $360.
Go military chic
Kate looked sombre but seriously chic at Remembrance Sunday in 2020 in this custom Alexander McQueen black military coat.
Other people thought so too - there was a 492 per cent week-on-week increase in searches for similar items after she wore it.
Emulate Kate's chic winter look in this Forever New Sammy Military coat, $189.99.
Beautiful in teal
Proving you can wear a formal wardrobe more than once, Kate wore this Jenny Packham gown six years apart, once in 2012 and once in 2018.
Both times it sent people surging to find the same look, with pictures of her in the dress gaining 3335 Pinterest pins.
Get Kate's gorgeous evening gown look in this Alabaster the Label Effortless Dress, $230
Pretty in pink
A pastel pink Beulah London dress was a hit for Kate when she attended Wimbledon in 2021 - with a matching mask, of course.
Fans loved it too; after Kate appeared courtside wearing it, it received 3005 Pinterest pins.
Copy Kate's English Rose look with this Tussah Emelia Midi Dress, $139.95.
Gorgeous in green
This Dolce & Gabbana dress wowed fans when Kate wore it at Wimbledon in 2019.
It's one of her most popular dresses ever, with more than 2000 Pinterest pins, and countless Google searches.
Give a nod to Kate's green dress and its shiny buttons with this Military Trim Chiffon Sleeve Knitted Dress from Karen Millen, $158.40
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