'I'm out here hustling': Jordyn Woods' breakout project

Jordyn Woods is making a name for herself away from TV’s most popular family.

The 21-year-old model, who has regularly appeared in episodes of Keeping up with the Kardashians and Life of Kylie, is breaking away from the reality bubble and throwing herself into fashion design.

Having released a line with clothing label Boohoo three years ago, Jordyn is now back with a fresh new collection and launched it this week with a lavish party in New York.

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Arriving at the launch in one of her designs and with her mum Elizabeth and little sister Jodie by her side, she told Yahoo Lifestyle the 60-piece collection is all about body positivity, creativity and confidence.

“Body positivity is the most important concept to me,” she said.

“We all have a different idea of what we consider body positivity but to me it is loving the skin you’re in and wanting to be the best version of yourself.”

Boohoo X Jordyn Woods launch with Jordyn's mum, Elizabeth Woods, and younger sister Jodie Woods
Jordyn at the Boohoo X Jordyn Woods launch with her mum, Elizabeth, and younger sister Jodie. Picture: Supplied

The line, which is filled with bright colours and co-ordinated tops and bottoms including some power suits that really pack a punch, comes in sizes 6 to 20 – which was a passion point for Jordyn.

Jordyn Woods pictured with her new Boohoo collection
Jordyn's collection is full of co-ords and colour. Photo: Boohoo
Jordyn Woods for Boohoo
Jordyn is back in the news cycle after the latest episode of Keeping up with the Kardashians. Photo: Boohoo

“It is important for my collection to be size inclusive because I believe that every body should feel included and be able to have cute trendy options,” she said.

The brunette beauty credits modelling with helping her “branch out and find my confidence” while fashion is her creative outlet.

“My fashion choices empower me by allowing me to channel some of my creativity through my wardrobe,” she said.

In the news

The launch comes the same week that Jordyn’s name was again pushed to the top of the news cycle thanks to KUWTK.

But Jordyn is brushing off the controversy, telling ET, “I definitely work very hard for a lot of the things that I have, and as you can see, I'm out here hustling, and I've always been working”.

Jordyn Woods in pink crop top and skirt
The 60-piece range will be priced between $15 - $60 and comes in sizes 6 - 20. Photo: Boohoo

Yahoo Lifestyle travelled to the launch as the guest of Boohoo.

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