Jessica Simpson and Daughter Birdie, 5, Twin in Matching Swimsuits

Jessica Simpson is showing off her latest collection — with a little help from her youngest daughter!

The 44-year-old multi-hyphenate was joined by Birdie Mae, 5, to promote her latest Jessica Simpson Collection at Walmart. Simpson also shares son Ace Knute, 11, and daughter Maxwell Drew, 12, with estranged husband Eric Johnson.

In Simpson’s Wednesday, Jan. 22 Instagram Reel, she added a series of clips showing off the new pieces in her Walmart collection. In the videos, Simpson and Birdie matched in yellow-orange, one-piece bathing suits. Simpson seemingly teased the new color of her Scalloped Edge V-Wire One-Piece Under Sea Swimsuit. Meanwhile, Birdie wore a coordinating one-piece swimsuit in the same color, paired with pale pink cowboy boots.

Related: Jessica Simpson's 3 Kids: All About Maxwell, Ace and Birdie

Simpson also donned the pearled ivory Trinity Crochet Dress and the Malese Bustier Dress in a new floral pattern.

The actress-singer also opted for more casual looks, and wore a denim button-down shirt with a pair of white denim shorts, as well as a multi-colored swimsuit coverup that she paired with bright red cowboy boots.

In the new ad, The Dukes of Hazzard star also showed off the collection’s new accessories, from bright red boots and belts to neutral handbags and statement jewelry.

“New season, new styles! Our latest collection available exclusively at @walmart,” she simply captioned the post.

Before launching her latest collection, which channels “Cali-boho with Texas charm,” Simpson spoke with PEOPLE about her fall/holiday 2024 line.

"There's a rock and roll western vibe that runs through the pieces of this collection," Simpson told PEOPLE in September 2024. "It is a celebration of how different forms of artistic expressions are woven together."

The mom of three explained that fashion has long been "one of my favorite parts of self-expression."

"Creativity is absolutely interrelated with fashion for me," Simpson said. "I find that what I am wearing helps me evoke a certain sense of self. It is really always inner confidence coming out that is most beautiful in my opinion, but sometimes clothes and shoes can help navigate part of the creative process."

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The venture also comes after Simpson and her now estranged husband Eric Johnson announced on that they are splitting after 10 years of marriage.

"Eric and I have been living separately navigating a painful situation in our marriage," Simpson shared in a Jan. 14 statement to PEOPLE. "Our children come first, and we are focusing on what is best for them. We are grateful for all of the love and support that has been coming our way, and appreciate privacy right now as we work through this as a family." 

Read the original article on People