Jenna Bush Hager Launches New Book Imprint, Thousand Voices Books: 'I'm Obsessed With It'

Jenna Bush Hager is entering the world of book publishing!

The news personality, 43, announced on Wednesday, Jan. 8 that she is working with The Random House Publishing Group, a division of Penguin Random House LLC, to expand her media company Thousand Voices.

The new venture, called Thousand Voices Books, "will work with storytellers writing in a wide range of genres, including romance, suspense, romantasy, literary fiction, historical fiction and memoir," according to a press release shared with PEOPLE.

Bush Hager will collaborate with editors from Random House Publishing Group to identify emerging voices and guide them through the process of publishing their books.

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The book imprint will be distinct from Bush Hager’s Read with Jenna book club, which she founded at NBC’s Today in 2019.

"I'm thrilled to be partnering with the Random House Publishing Group to bring Thousand Voices Books to life," said Bush Hager in a statement. "This new venture is a natural extension of my passion for books and reading, and an existing collaboration with writers and publishers, but still entirely new and exciting."

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The Love Comes First author added that the team has "assembled a truly brilliant lineup of authors who write across a variety of genres."

Conform, a dystopian romance novel by debut author Ariel Sullivan, will mark the first of six books on the roster to be published under the new imprint.

Additional titles will include debut books Laws of Love and Logic by Debra Curtis and Liar’s Dice by Juliet Faithfull, as well as June Baby by Shannon Garvey, Abby Offsides by Anna McCallie and Into the Blue by Emma Brodie.

Bush Hager opened up about her new book imprint on the Jan. 8 episode of Today with co-host Hoda Kotb.

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"I’ve been talking to you [Hoda] about this for maybe 6 months, but I am really, really excited because I am launching a book imprint that is called Thousand Voices Books," she told Kotb during the broadcast. "Since we've started, I’ve just been obsessed."

Kotb asked Bush Hager about the name, to which she explained, "The hope is that we’re pulling up the chair for a thousand different perspectives. Because I do feel like literature and reading, and I’ve always felt this way, can bring you into different worlds; can show you different perspectives."

"But what I’m really excited about is that we’re working with emerging authors," she continued, "We’re working with debut writers — one of who is in her 20s, one of whom is 61 years old and just published a book. We have six books that we are publishing over the next year starting in 2025."

Speaking about Sullivan’s Conform, Bush Hager teased, "It is an incredible book. I finished it at 5:30 in the morning on a treadmill. So you know that’s good. It is a sweeping, dystopian romance trilogy. This woman is so prolific; it’s a trilogy of trilogies. It’s three different trilogies combined."

Ultimately, she said the venture has "been the gift of a lifetime."

Conform will be released on Dec. 7, 2025 and is now available for preorder wherever books are sold.

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