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Shopping in Australia can be a difficult task for plus-size women.
Although 63 percent of Aussie women are size 14 and over, only 20 percent of apparel made and sold in Australia is in these sizes.
Plus-size clothing can be frumpy and out-dated, with limited choices and not a great deal of brands for women to access in local shopping malls.
The Australian market has a lot of work to do when it comes to size-inclusive fashion and selling fashionable pieces in store, rather than online.
With these frustrations in mind, two sisters located more than 17,000km apart due to COVID, have launched an innovative and ethically made clothing line in Australia, specifically for the plus-size market.
Sydney’s Sylvie Wilson, 32, has joined forces with UK-based sibling Danielle, 31, to create Dani Marie, a slow and spirited fashion line with 33 sophisticated pieces, that focus on comfort and form, without compromising on quality and style.
It's no secret plus size clothing is readily available in the US and the UK, but Australia lags behind.
The sisters acknowledge this struggle and also the tsunami of fast fashion, especially for the plus-sized market.
Sylvie and Danielle founded Dani Marie after identifying a significant gap in the market for a modern, yet classic plus-sized brand.
Dani Marie creates beautiful ethically made clothing with sustainable practices while maintaining an affordable price tag.
Take a look at some of their pieces below, as well as other fashionable options.
The Kristina dress in a beautiful blush colour with spots, is a classy and simple long sleeve midi wrap dress that is effortlessly elegant.
This is a super flattering dress for every body type, with a generous wrap that camouflages and compliments as only a wrap dress can.
The Cleo dress is a simple and classy midi dress style that is core to the Dani Marie brand.
You can dress up the Cleo in white for a vacation, a fancy dinner date with heels, or dress her down for a casual outing with sneakers.
This versatile and flattering midi dress will quickly become your favourite go-to, to wear again and again.
Embrace those beautiful curves and make a style statement in a wide range of styles and prints.
Discover this flirty midi dress and fall in love with this wearable and flattering style.
This dress can easily transform your wardrobe with added accessories.
Elegant and sultry at the same time, this Tie Front Dress is the perfect number.
Whether you're off to date night or rooftop drinks, this mini dress features a chic neckline and tie front to charm anyone.
Pop it on with some nude strappy heels or some thigh-high boots and a leather jacket to complete your look.
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