Holly Willoughby's floral dress is more affordable than it looks

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Watch: Where to find the best affordable wedding guest dresses

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If you've been struggling to find a nice new dress for autumn you may just want to keep an eye on Holly Willoughby's Instagram. 

The This Morning presenter has been serving new-season dress inspiration of late, showcasing an array of new floral numbers in fitting autumnal hues. 

On Thursday 16 September, Willoughby opted for a rich crimson-coloured floral dress. The statement midi features a number of stylish details including frills on the shoulders and elasticated puffed sleeves. 

The dress is by Nobody's Child and is available in sizes 6 to 18 from M&S.

The hem falls midway down the calves, making it a perfect outfit for the changeable autumn weather, as it can be styled with court shoes, a la Willoughby, or ankle boots and a cardi or leather jacket. At just £45, that's a lot of fashion bang for your buck.

One thing to note: The high-waisted cut is flattering but form-fitting, so if you prefer a more relaxed silhouette we'd recommend buying a size up.

Buy it: Nobody’s Child Floral Frill Detail Midaxi Tea Dress | £45 from M&S

£45 at Marks & Spencer

Watch: Holly Willoughby surprises fans on This Morning

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