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Hoka is getting in on 2025's most controversial shoe trend with its latest launch
The brand just dropped its own version of the divisive loafer/sneaker hybrid shoe.
From dad sneakers to granola sandals, supportive yet “ugly” shoes have been trending over the last few years, once again proving that comfort is ultimately more important than style when it comes to footwear. With that in mind, it comes as no surprise that the latest unexpected shoe trend is the “snoafer,” a playful mix of sneakers and loafers.
They first became popular this past fall with the now sold-out New Balance 1906L's but if you didn't hop on the trend then you've now got another chance. Today, Hoka launched its own version of the controversial hybrid shoe with its Speed Loafer. A cross between a leather dress loafer and a performance trail runner, these lightweight kicks feature the same functionality as the brand's beloved Speedgoat 5 sneakers.
Hoka
You can go from the office to the trails with these innovative "snoafers".
With cool features like a patented Vibram Megagrip sole for enhanced traction on tricky terrain, a cushioned insole for extra comfort, and reflective piping for visibility, these shoes truly blend style and function. And while Hoka is known for its vibrant knit uppers, the Speed Loafer features a sleek leather and suede upper, a tasteful leather lining, and even an adorable tassel to polish off the look.
“We're a trail running brand, that's what we do day in and day out. We're always trying to find ways to blur the lines of style and performance in a way that feels authentic to us but also feels, at times, a bit disruptive,” Travis Wiseman, director of lifestyle product at HOKA said in an interview with Highsnobiety about the launch.
Whether you call them disruptive or just plain fun, these hybrid snoafers are sure to catch attention and spark some great conversations. The unisex shoe comes in all-black and ranges in size from men's 4 to 13 and women's 5 to 14.. If you’re tempted to snag a pair for yourself, we recommend adding them to your cart ASAP — these trendy kicks just dropped this morning and certain sizes are already selling out!
Hoka
Are these shoes ugly or innovative? You decide!
