Here’s Why Tons Of People Are Blocking Taylor Swift, Beyoncé, And Other Massive Celebrities Across Social Media As Part Of The Blackout 2024 Movement

Here’s Why Tons Of People Are Blocking Taylor Swift, Beyoncé, And Other Massive Celebrities Across Social Media As Part Of The Blackout 2024 Movement

There's a new movement on social media, "Blackout 2024," in response to celebrities' views (or lack thereof) on Palestine.

To understand the context of the campaign, let's rewind back to last week's Met Gala. In a now-deleted video, influencer Haley Baylee (real name Haley Kalil) posed outside the event dressed in an extravagant floral gown and headpiece. She said, "Let them eat cake," speaking along with a TikTok sound.

Closeup of Haley Baylee

Additionally, pictures of one of fashion's biggest nights flooded social media at the same time as images of Israel's attack on the Palestinian city of Rafah in the southern Gaza Strip. The juxtaposition of celebrities dripping in wealth and Palestinian parents mourning their dead children shocked the world.

Side-by-side of Zendaya at the Met Gala and an image of a father with his child in the rubble of the Gaza Strip
Summarized tweet: A post comments on media coverage disparities between a Met Gala event and a tragedy in Gaza
Suppressed News / Twitter: @SuppressedNws

People made comparisons to The Hunger Games, where wealthy Capitol residents dressed in opulent clothing while children were murdered in the games. Some pointed out that the idea for the books came to author Suzanne Collins when she experienced something similar: flipping through TV channels between coverage of the Iraq War and contestants competing in a reality TV show.

Effie Trinket from The Hunger Games, wearing a ruffled magenta dress with matching hat

Student encampments and protests are taking place around the world, but many celebrities have still remained silent on what's happening in Gaza.

A person sits foreground, hands on head, facing the rubble of a collapsed building with onlookers amidst debris
Mohammed Abed / AFP via Getty Images

Fed up with celebs failing to use their platforms and influence to speak out on behalf of Palestinians, TikTok user @ladyfromtheoutside decided to spark the Blackout 2024 movement, according to NBC News. "It’s time to block all the celebrities, influencers, and wealthy socialites who are not using their resources to help those in dire need," she said in a video with 2.5 million views. "We gave them their platforms. It’s time to take it back, take our views away, our likes, our comments, our money."

Unfollowing and blocking famous people and their companies prevents their ads from reaching those participating in the Blackout 2024 movement. With enough people boycotting celebs and their products, the goal is to potentially affect their ad revenue, business sales, engagement, and more. @ladyfromtheoutside is calling the movement a digitine (a digital guillotine).

Three separate images of Taylor Swift, Oprah Winfrey, and Harry Styles, each dressed elegantly
Neilson Barnard/ Tommaso Boddi/ Kevin Winter / Getty Images

I've seen several different lists floating around social media, and some people seem to disagree on who deserves to be blocked or not. Folks will likely have their own parameters, such as if a celeb has spoken out against Palestinians, if they've remained silent, if they haven't used their platform enough, etc. For example, some believe that Billie Eilish should be boycotted for not posting about Palestine on social media, while others argue that she wore a Ceasefire pin to the Oscars, making her stance clear.

Billie Eilish in a white shirt and black blazer at an event with Oscar statues in the background
Sarah Morris / WireImage / Getty Images

In the past week, some celebrities have already spoken out. Haley Baylee posted a nearly 9-minute apology video where she clarified that she didn't receive an actual invitation to the Met; she was a host interviewing celebs as they departed a hotel. "I'm not elite. I'm a normal person," she insisted. Hayley also offered an explanation for why she hasn't spoken about Palestine: "I am not informed enough to talk about it in a meaningful and educational way."

Closeup of Haley Baylee

Three days ago, Lizzo posted a TikTok video sharing GoFundMe pages and an organization dedicated to helping people in Palestine, Sudan, and Congo. The singer said she has personally donated to all three, and she shared the links for folks who want to donate, too.

closeup of Lizzo

It seems like the campaign may already be starting to make an impact. Haley, who previously posted a video over her excitement at reaching 10 million followers, has currently dropped down to 9.9 million. Social media users claim that Kim Kardashian has also lost a number of followers — a week after outrage over her responding, "Free everybody" to a protestor shouting, "Free Palestine."

Kim Kardashian in a metallic gown with floral details and draped sleeves at an event
Dimitrios Kambouris / Getty Images for The Met Museum/Vogue

What do you think of the Blackout 2024 movement? Share your thoughts in the comments below.