The Baby Announcement Inspired By 90S Nostalgia

Marketers take note: when looking to reach the biggest possible audience, combining 90s nostalgia and significant life events is a sure-fire hit.

Just ask Jesse Meeks and his wife Melissa, who filmed their own version of Will Smith’s theme song for “The Fresh Prince of Bel-Air”.

The results were as amazing as you’d expect.

Sample verse: "In Happy Valley, Oregon, livin' and wed / Bought our first house and started to build our homestead / Chillin' out, maxin', and relaxin' all cool / While all thinking that our lives pretty much ruled / When our family and friends, who were up to no good / Started askin' questions about parenthood / We told one little lie, said it's not time yet / Parents said, 'We're ready for grandkids so get a move on it!'"

While it’s hard to rival Beyonce’s onstage pregnancy announcement at the VMA’s for maximum exposure, the Meeks’ haven’t done too bad. Since posting the video to Youtube, it has been viewed more than 4.7 million times.