Yahoo Lifestyle Guillermo Andrade Got 424’s Voice Heard in Paris for Fall 2025
It was worth the 75-minute wait. Guillermo Andrade’s first runway show in Paris was a demonstration of his talent and continuous pursuit of elevated streetwear, and the community he has built since 2010.
The fall 2025 lineup saw Andrade expanding 424’s fast-growing footwear offering, which now represents one-third of the business. He showed a diverse range of casual and formal styles. They were presented with equally intricate ensembles. Standouts included distressed jeans, cropped bombers, double-belted leather pants and boxy coats.
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Cameo appearances by former Arsenal player-turned-biotech billionaire Mathieu Flamini, French soccer legend Robert Pirès and a leathered-up Will Poulter gave a vivid and impressive example of what demographic the brand is after.
Andrade’s love of the sport didn’t end there. There were also printed tops and leather jackets taking cues from Nike’s soccer jerseys and swoosh logo, and a pair of Nike Foamposites-boot-hybrid. Some speculated it was a teaser for an upcoming collaboration, but Andrade later clarified it was “a pronounced ode to football.”
“Football is my lifeblood. It is often also the inspiration and paint for my creativity. What I showed today was not a commercial collaboration with Nike but rather my own artistic interpretations and one-of-one fashion ‘paintings.’ Art, not commercially available products,” he said.
Launch Gallery: 424 Men's Fall 2025 Ready-to-Wear Collection
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