Guess Jeans Is Collaborating With Japanese Artist Verdy

LONDON — Guess Jeans has unveiled a creative partnership with Japanese artist Verdy. The appointment comes as the brand aims to strengthen its presence in Japan.

“I’ve had the pleasure to know and be friends with Verdy over the years,” said Nicolai Marciano, Guess Jeans’ new business development officer. “I’ve always admired his kindness and ability to bring a fun and playful element to everything he touches.

More from WWD

• Eat Your Greens, and Wear Them, Too, Says Sophie Bouilhet-Dumas of Mira Stella

• Canadian Diamonds Are Ethical and Community-driven, Says Natural Diamond Council Report

• A New Digital Platform Wants to Create More Opportunities in the Creative Industry

“Pursuing a major shift in our strategy in Japan, which is now focused through a Guess Jeans  lens, I felt strongly about bringing Verdy in for this exciting new chapter,” he added.

Verdy has worked with the brand since 2023, participating in partnerships in Paris, Hong Kong and Osaka.

“I’m excited to be working with Guess Jeans and my good friend, Nicolai. I’ve always respected how much passion he and his family have put into the brand. Guess has so much history and culture and I’m happy to be a part of it,” Verdy said.

The artist has previously collaborated with brands including Nike, Kenzo and Dover Street Market. He also has served as an artistic director for ComplexCon Long Beach 2022, ComplexCon Hong Kong 2024 and for Blackpink’s “Born Pink” tour, which ended in 2023.

Verdy has good company in his new role. In 2024, Iris Law became Guess Jeans’ first ambassador. Her ambassadorship was accompanied by a campaign shot by Rafael Pavarotti, which nodded to Guess’ campaigns from the ‘80s, ‘90s and 2000s.

“Iris represents the reimagination of the iconic Guess girl imagery through the lens of Guess Jeans,” Marciano said. “Drawing inspiration from the past 40 years of industry-defining Guess girls, Iris’ innovative perspective on style and femininity embodies the classic allure that has defined the Guess brand.”

Best of WWD

• Looking Back at Mugler's Best Celebrity Fashion Moments Through the Years: Beyoncé, Zendaya and More

• Happy Birthday, Sarah Jessica Parker: Her Style Through the Years From the '90s to Today

• Vanessa Trump's Style Through the Years: From Runway Model to Red Carpet Fixture [PHOTOS]

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.