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Gucci clones Billie Eilish for stunning new eyewear campaign

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Pop singer Billie Eilish follows in the footsteps of Harry Styles, Lana Del Ray and Blake Lively to become an ambassador for luxury Italian brand Gucci.

The award-winning singer and songwriter is the new face of Gucci's latest eyewear campaign.

Billie Eilish in a burgundy car driving through the Hollywood hills in black sunglasses
Billie Eilish is fronting the latest campaign for Gucci eyewear. Photo: Gucci (Gucci)

Gucci says the 20-year-old pop icon was chosen for the campaign because her "embrace of authenticity and self-expression speaks to the House’s core values... [and she is] considered by many to be the voice of her generation."

On their Facebook page, the designer brand describes the mini film as: "taking us on a dreamlike journey through the Hollywood Hills in a nod to film noir."

Billie Eilish leaning over the bonnet of pink car in the latest Gucci eyewear campaign
Billie Eilish discovers that the person pursuing her in the ad is her doppelgänger. Photo: Gucci (Gucci)

The suspenseful video sees Billie being followed through the Hills by a mystery driver that turns out to also be her!

At the end of the ad, the two Billie's declare their love for each other as they overlook the city at night.

"The scenes showcase a selection of new retro-inspired styles that mirror the cinematic mood of the film, culminating in a moment of self-reflection," Gucci declares on their socials.

The singer's fans were impressed with the collaboration too.

"I love this so much," one wrote on Instagram while another screamed: "Gucci Queen!"

Get The Look

In the video, the two Billies wear three Gucci sunnies models including two aviator-style sunnies: the Navigator Frame Sunglasses and Oversized Mask Sunglasses, both featuring large gold Gucci script on the temples from the men's range of eyewear.

She also sports a very summery pair of pale pink Cat-eye Frame Sunglasses which are coming soon.

Three retro styles of Gucci shades worn by Billie Eilish wears in the latest advertising campaign.
The three retro styles of Gucci shades Billie Eilish wears in the campaign. Photo: Gucci (Gucci)

The full range of the latest sunglass designs by Gucci, available online and in-store, has a real retro feel with modern materials and flourishes that throwback to the rocking 50s.

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