Geico brought back the pig commercial for March Madness and fans are furious

After 15 years, Maxwell the Pig is back.

The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way.

"Could switching to Geico really save you 15% or more on car insurance?" says the nameless man with impeccable Unsolved Mysteries vibes. "Did the little piggie cry 'wee, wee, wee' all the way home?" It cuts to a pig with a pinwheel and his head out the window as he screamed "WEEEEEEEE" until his friend's mom informed him he was home.

Now for this year's March Madness in 2025, he's back. It's unclear what made the insurance agency dust Maxwell off the shelf, but it's a fun flashback.

Fans are complaining:

WHEEEEE!

This article originally appeared on For The Win: Geico pig commercial is back for March Madness 2025 and fans are mad