Pamela Anderson Revives Iconic 'Baywatch' Swimsuit In New Campaign

Pamela Anderson is back in the spotlight in rocking the same red swimsuit that made her a household name back in the 90s.

The 48-year-old actress and passionate animal activist is the new face of Missguided's spring/summer campaignThe retailer tapped the actress and animal activist to front its spring/summer campaign.

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Pamela Anderson revives iconic red swimsuit in new Missguided campaign. Photo: Misguided

"As a fun and bold brand, we believe in championing confidence and empowering women - Pamela Anderson is the ultimate babe and original pin-up for that. She's iconic," says Nitin Passi, CEO and Founder of Missguided.

"We wanted to create something daring and iconic that really tells people who we are - tongue in cheek, fun and confident. Pamela's like our Missguided spirit animal - she embodies our brand attitude and resonates with a large proportion of our audience who grew up in 90s. We also wanted to spark some conversation - it’s definitely a bold move for us."

Pamela Anderson for Missguided spring/summer 2016. Photo: Misguided

Pamela Anderson for Missguided spring/summer 2016. Photo: Misguided

The campaign features Pam rocking a range of bodysuits, body-con dresses and swimsuits, including, you guessed it, that iconic red, high-cut style.

Pam is no stranger to the fashion world, having recently worked with designer Amelie Pichard on a vegan shoe line as well as previously posing for Love Advent and CR Fashion Book and her son Dylan recently landed a Saint Laurent campaign.