Kylie Jenner unveils Fierce Puma ad

Bang Showbiz, editing by Yahoo7 Staff

Updated 15 March 2016 at 4:17 pm

Kylie Jenner has unveiled her first advert for Puma.

The 'Keeping Up With the Kardashians' star tapped into her sporty side as she slipped into a pair of blue butterfly-effect leggings and a matching skimpy crop-top to promote the sports brand's 'Fierce' "lightweight trainer" campaign.

Taking to her Instagram account, the 18-year-old beauty uploaded one of the official photographs from the shoot.

Slumping on the floor in her workout gear, the brunette babe propped her head up with her hand as she gazed out in to the distance while a gentle gust of wind blew her long dark locks.

Kylie rested gently on her pert bottom as she flicked her leg out to the side to show off the new snazzy black design.

She accompanied the pretty photograph with the caption: "Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce (sic)."

Kylie was unveiled as the brand ambassador of Puma's spring/summer campaign last month after they nabbed her in a deal worth an estimated $1 million.

However, the reality TV star's new venture didn't go down too well with her half-brother-in-law Kanye West as his Adidas Yeezy collection is in direct competition with Puma.

Kanye was left absolutely furious when his 18-year-old sister-in-law was approached by the brand to become an ambassador for them in a $1 million deal.

Kanye took to Twitter to state that under no uncertain terms would this be allowed.

He tweeted: “1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team "Puma we gone give you your measly million dollars back!!! Never try to divide the family [sic]”

However, just days later, Puma confirmed Kylie would be releasing a line with them.

Puma's Global Director of Brand and Marketing Adam Petrick released a statement on the matter to put an end to any speculation.

"I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner.

"Kylie will be featured in the brand’s Spring/Summer women's training campaign launching in April 2016.

"Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA."