Kim Kardashian 'I'm the mastermind behind my family's success'

So Kontrolling!

Kim Kardashian says she's the mastermind behind her family's success, not her mum Kris Jenner!

"'It's so funny, because I'll hear stories like, 'Kris Jenner is the puppet master, having all of her kids do this and that,' and I'm like, 'If they only knew.' I'm the one that will be like, 'Kylie, do this. Kendall, you should do this' " she says in a new interview with Editorialist magazine.

The 35-year-old star - who has released snaps of her latest swimsuit shoot with the publication on her website kimkardashianwest.com - added that she is thrilled to have been given the chance to create her own site to be able to share with fans.

Kim Kardashian's shoot for Editorialist magazine. Photo: kimkardashianwest.com

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"I definitely see the shift from magazine to digital, and that's exactly what I envision," she reveals.

"I did want my own avenue to tell my story, to show my fashion pics, to offer my beauty tips, my secrets. I was doing so many interviews with so many different magazines, and I would find that it wouldn't be written right or maybe the product was off or I didn't feel it was truly representing me."

Kim Kardashian. Photo: kimkardashianwest.com

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Balmain's Creative Director Olivier Rousteing, who is a close friend of Kim and her sisters, also shared his own thoughts on why Kim has become such a popular brand.

He told the publication, "She is a really strong woman; she shares her vision, and I think people want to follow her because [they] feel like she's sharing something with you."

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