Yahoo Lifestyle A&F to Hold Retail Experience in New Orleans for Super Bowl
Abercrombie & Fitch is taking its relationship with the National Football League to the next level.
The retailer will host a one-day retail experience in New Orleans for Super Bowl LIX, building on the success of its licensed collection of apparel and accessories with the NFL. A&F has been an official licensee of merchandise for the NFL and its 32 teams since 2023.
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The Abercrombie House retail experience will feature merchandise for Super Bowl LIX, apparel for the Kansas City Chiefs and the Philadelphia Eagles, the New Orleans Saints, as well as pieces from the Abercrombie spring collection, including denim and outerwear. There will be a custom embroidery station where shoppers can personalize items and there will be meet-and-greet opportunities with NFL players including Nick Chubb, running back for the Cleveland Browns, Fred Warner, linebacker for the San Francisco 49ers, and Drake Maye, quarterback for the New England Patriots.
“At Abercrombie, we’re all about creating moments of surprise and delight for our customers, and Abercrombie House captures that spirit perfectly,” said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co. “Combining the energy of game with our vintage-inspired, high-quality NFL gear, we’ve reimagined how fans can celebrate their favorite teams — on and off the field.”
Among the exclusive featured products are a Super Bowl LIX crew sweatshirt for $90; a sweatshirt dress for $70, and team T-shirts for $50.
“We are excited to continue to build on the NFL’s multiyear license with Abercrombie & Fitch,” said Ryan Samuelson, vice president of consumer products for the NFL. “The partnership has delivered a style-forward take on fan apparel that has energized fans across demographics, which is imperative to the NFL. Abercrombie House will bring an unforgettable shopping experience to fans while marking a significant milestone for the licensing agreement at the center of style and sports.”
The space in The Chicory at 611 Fulton Street in downtown New Orleans will be open to the public on Feb. 8 from 10 a.m. to 6 p.m.
The Super Bowl will be played on Feb. 9 at the Caesars Superdome in New Orleans.
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