Yahoo Lifestyle EXCLUSIVE: Mitchell & Ness and Dannijo Collaborate on Crystallized NBA Collection
Mitchell & Ness and Dannijo are giving NBA merchandise a sparkly update. Launching Wednesday, the sports apparel retailer and the New York-based lifestyle brand have teamed up to create a crystallized line of jerseys, caps and outerwear.
Inspired by Dannijo’s glitzy aesthetic, the collection features branded merchandise for iconic NBA teams including the Chicago Bulls, Boston Celtics, Golden State Warriors, New York Knicks, Los Angeles Lakers and Miami Heat.
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Jersey crop tops and miniskirts put a feminine spin on sportswear, while satin varsity jackets and corduroy snapbacks embody Mitchell & Ness’ penchant for vintage-inspired silhouettes.
Fans and fashion enthusiasts alike can shop the Mitchell & Ness x Dannijo collaboration online at mitchellandness.com and dannijopro.com, as well as at Lakers and Warriors team stores.
Launched in Philadelphia in 1904 as a sporting goods company, Mitchell & Ness was acquired in 2022 by global digital sports platform Fanatics and a group of high-profile investors including Jay-Z, LeBron James, Kevin Hart, Meek Mill, Odell Beckham Jr. and Kevin Durant.
Mitchell & Ness’ licensing deals span major leagues like the NBA, MLB, NFL, NHL and MLS. The brand has previously collaborated with Hennessy, Bape and Foot Locker’s first female creative director, Melody Ehsani.
Dannijo was founded by sisters Danielle and Jodie Snyder in 2007. Known for its statement jewelry, tie-dye silk slips and resort-inspired ready-to-wear, the label is rooted in philanthropy: Dannijo’s debut collection of Maasai-inspired bib necklaces was a fundraising project for the first health clinic in Lwala, Kenya.
More recently, Dannijo partnered with Vanessa Bryant on a line of tie-dye hoodies and sweats benefiting the Mamba & Mambacita Sports Foundation, which supports underserved athletes and children’s sports programs.
Launch Gallery: Mitchell & Ness and Dannijo Collaboration Crystallizes NBA Gear [PHOTOS]
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