Are Essential Minerals Skin Care’s New ‘It’ Ingredient?

Could essential minerals be skin care’s new power ingredients?

Though they have historically “played more of a supporting role to ingredients like retinol, vitamin C, hydroxy acids and peptides,” said cosmetic chemist and Beautystat founder Ron Robinson, minerals are quickly gaining a more prominent role in topical skin care.

More from WWD

And for good reason: research indicates zinc can address inflammation; magnesium and copper both boost elasticity, while potassium, an electrolyte, has hydration-regulating properties. As more testing is done on the topical benefits of minerals, “there’s opportunity for brands to tap into them as the new wave of star skin care ingredients,” said Robinson.

Here, the brands and launches leading the pack.

Launch Gallery: 9 Mineral-infused Skin Care Launches From Tower 28, Origins and More

Best of WWD

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.