Emporio Armani’s EA7 Partners With Rocket Padel
LONDON — Sportswear diffusion line EA7 Emporio Armani has teamed up with padel club Rocket Padel as its official apparel partner.
The partnership will mean that EA7 will outfit coaches and staff at the club’s U.K. locations. The updated uniform include a zip-up jacket, trousers, T-shirts and shorts in navy and white.
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“We are excited to announce this strategic partnership with EA7, a brand we ve long admired for its blend of athletic performance and stylish lifestyle,” said Sebastian Gordon, Rocket Padel’s founder.
“At Rocket Padel, we are constantly pushing boundaries in the sport, and this collaboration will bring a new level of energy and appeal to the padel community, attracting fashion-conscious players across the U.K.,” he continued.
A selection of EA7 products will also be available to shop in the gyms, alongside EA7 branding and signage posted courtside and on doors.
EA7’s latest collaboration comes on the heels of other fashion brands dipping their toes into the world of activewear.
Puma and LaQuan Smith’s second collaboration launched on March 15, and featured boxing-inspired cropped jackets, shorts and high-ankle sneakers that were ring-ready.
In January, Rebecca Minkoff teamed up with television personality Erin Andrews to create a Super Bowl-themed capsule, which included moto-style leather jackets.
Agache, the holding group controlled by the family of luxury magnate Bernard Arnault, revealed in October it had entered into exclusive negotiations to buy a majority stake in the Paris FC soccer club.
That same month, Arnault’s LVMH revealed that it had inked a deal to be the global luxury partner of Formula 1 for the next 10 years, starting with the 2025 season.
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