Emily Ratajkowski, 27, has starred in a shoot for her debut lingerie and swimwear line, Inamorata.
While bikini and underwear shoots typically take place in a sun-dappled beach setting, or a luxury show home, Emily has opted for the more unusual choice: a supermarket.
In imagery shared on Inamorata’s Instagram account, the model and actress previews a range of thongs, crop tops and slips while posing among crisps, cans of fizzy drinks and scratch cards.
One shot sees her standing in front of drinks fridge in a nude thong, while another sees her grabbing a coffee in a cycling shorts and crop top ensemble.
Meanwhile, in one image she is clutching a stack of Lucky 7s – a lottery scratch card sold at US supermarket chain, Lucky 7.
In another, she snacks on a packet of mini churros bites in a bra and pants.
It’s unclear why anyone would be wearing lingerie to a supermarket – although, with Em Rata’s figure, the temptation might be greater.
Practicalities aside, the shoot has certainly had an impact, garnering tens of thousands of likes on Instagram in less than 24 hours.
Emily is said to have dreamed up the line – available from 11 February – with her best friend, Kat Mendenhall, according to the Inamorata website.
“It’s not about the body–it’s about the confidence, it’s about self-love,” Emily said, describing the brand’s message.
“These are pieces that are for you. Listen, if you never wear your underwear around anyone else, it doesn’t matter. It’s about how it makes you feel.”
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