The DunKings Are Back! Ben Affleck Enlists 2 New Bostonians for Dunkin's 2025 Super Bowl Commercial Teaser
Affleck reprises his role as leader of the coffee-obsessed band in this first look at their upcoming Super Bowl spot
They're baaaaack!
Last year, Dunkin’s mega-viral Super Bowl commercial brought Boston’s elite (Ben Affleck! Matt Damon! Tom Brady!) together to form the ultimate coffee-powered boyband: the DunKings.
In a new teaser that aired during Grammy Awards on Sunday, Feb. 2, the band appears to be getting back together — with some new stars donning those bright orange jumpsuits — as a lead-up to the brand's 2025 Super Bowl ad.
The new 45-second spot begins with the Gone Girl actor aggressively knocking on a dressing room door marked for Succession star and fellow Bostonian Jeremy Strong. Ben's brother Casey Affleck, wearing a pink fluffy bucket hat and bright orange sunglasses, tries to explain, “Jeremy is a method actor! He will come out when he is ready!" — a playful poke at Strong's intense process preparing for roles.
“What is that?” The Town star angrily interrupts, marking the triumphant return of Ben's deep Boston accent. Casey answers, “Acting method from the book!”
“There’s a book?” Ben questions.
Casey explains that Strong is “doing research,” and Ben responds dryly, “I never did no research on nothing'! Look where I’m at!”
The pair argues before Ben barges into the Oscar nominee’s dressing room.
Ben walks by an old-school chalkboard — perhaps a cheeky nod to his star-making movie Good Will Hunting — covered in cryptic notes like “Boston cream,” “thirteen colonies” and “action + objective.”
In a creepy-shocking-hilarious twist, the camera pans to The Apprentice actor doing an Apocolypse Now-style emergence from an enormous Dunkin’ can, completely covered in slimy coffee grounds.
“What are you doing in there?” Ben asks Strong in a shaky voice.
“We’re doing a Dunkin’ Donuts commercial, right?” Strong replies confidently, still smothered in coffee. “I’m just trying to find the character,” he adds, spitting out some grounds that get in his mouth. “I think I found a way in. You’re from Boston, I’m from Boston. Dunkin’ is Boston. Boston is Paul Revere. One if by land, two if by sea. Red coats are coming.”
Ben interrupts, "You’re an artist and I know what that’s like, but how long is it going to take for the bean method?”
“I mean, I’ll be ready in like three hours,” Strong says, leaning into his method acting reputation.
Casey whispers, “You should have paid for Matt" (referring to Damon, of course), leading Ben to respond with clenched teeth, “I told you that.”
The teaser ends with a message on the screen reading, “Suit up, America” and "Feb. 9" — the date of Super Bowl 2025.
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Although the Affleck brothers ended the teaser longing for Damon, it is unclear whether he or any of last year's cast — that also included Ben's ex-wife Jennifer Lopez — will return for the new commercial.
This is the third year Dunkin' will air a commercial during the Super Bowl. In 2023, Ben played a Dunkin' employee serving unsuspecting attendees drinks and treats in a hidden camera-like spot. While he is working the drive-thru, a surprised Lopez drives up to the window. "What are you doing? Is that what you do when you say you're going to work all day?" she says.
In 2024, the commercial went into overdrive, with Ben, Damon and Brady attempting to form a Dunkin'-themed boyband and crashing Lopez's recording session. The success of the commercial led to a line of DunKings-themed apparel (including the famous jumpsuits) and a Ben Affleck-themed coffee drink.
Ben spoke exclusively with PEOPLE in January 2023 on the Massachusetts set of the first commercial. "I think people already sort of think that I work for Dunkin'," he said with a laugh. "In Boston, it was such a big deal. I think I became kind of associated with it, and this sounded like a fun opportunity to kind of play with that association."
All three commercials were developed by the production company Ben created alongside longtime friend Damon, Artists Equity.
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