'Dirty little secret' hidden in Aussie womens' underwear drawers

Gillian Wolski
·Lifestyle & Entertainment Producer
·1-min read

A startling amount of underwear drawers across the country are hiding a dirty little secret — is yours one of them?

If you, just like 1.3 million Aussies, like to hang on to your smalls for more than 10 years — until they’re pretty much rags — then count yourself a member of the ‘Old Undies Club’.

There's a 'dirty little secret' hidden in Aussie womens' underwear drawers. Photo: Getty Images.
There's a 'dirty little secret' hidden in Aussie womens' underwear drawers. Photo: Getty Images.

According to new research by Afterpay and Myer, as a nation we’re not too good when it comes to binning old and baggy bras and briefs — over half of Australians admit they’ll only let something go when it becomes utterly unwearable.

Women have been exposed as the worst culprits, hoarding their knickers for longer (3.6 years) than men (2.9 years).

More than a third of ladies fessed up to owning a bra or pair of undies that were five years or older.

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Why? Almost a quarter of women said they avoid buying new underwear as it’s “too embarrassing”; less than half of men (13 per cent) felt the same way.

Just over 20 per cent of men and women said that refreshing their underclothes isn’t a priority because, well... they’re hidden under clothes.

A third of Aussies refuse to pay full price for undies which is why Afterpay has partnered with Myer to offer 40 per cent off selected underwear and bras online and in-store from Saturday 14 to Sunday 15 November.

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