Coles has taken early Christmas cheer to the next level, launching their first Christmas products a staggering four months before the big day.
After what can truly only be described as a trashcan of a year between devastating natural disaster, plague and police protests, the supermarket is making a bid to give Aussies something to smile about earlier than usual.
From Monday August 31st, the supermarket had 11 festive items hit shelves in its first rush of Christmas goods.
Included in the range are the store’s famous mince pies, though customers who purchased a reported 1 million of the tasty treats last year are in for a new sensation.
“The festive fruit mince pies are made from an exciting renewed recipe with even more juicy fruit and an attractive shortcrust pastry star design, promising to be the best recipe yet,” they announced in a press release, though how traditionalist mince pie lovers will react to the change to the menu remains to be seen.
Also available is the Coles own-brand 18 Month Matured pudding and the standard Christmas Pudding which was a Choice Recommended dessert last year.
Joining the lineup is another new take on the humble mince pie.
Billed as an ‘alternative to traditional mince pie filling’, customers will be able to give the new pie flavour, Festive Blackcurrant and Apple a whirl well in advance of the silly season thanks to the early release date.
Best of all, the six-pack of fruity pies retails for just $2, meaning a little Christmas indulgence won’t put too much strain on the bank, though we can’t speak for your skinny jeans.
Coles says early Christmas will ‘raise the spirits’ of Aussies
Though every year the early sales of Christmas goods tend to spark rumbles from those keen to keep seasons to their appropriate time slots, Coles is claiming the move is a bid to raise Aussies’ spirits in the midst of a tough slog on the pandemic front, particularly for shoppers in Melbourne.
Coles Category Manager for Bakery Rosie Anderson said in a statement that the move should help raise spirits not only in shoppers but also in the retail staff who have been facing a fair amount of difficult in the face of panic buying this year.
“We’ve been working hard to bring a timely festive bakery collection to stores early to help raise the spirits of those Australians who need it most,” Ms. Anderson said.
“We’re confident mince pie fanatics will enjoy our first drop of pastries with the traditional and alternative berry options sure to tantalise the tastebuds.”