Chipotle Is Launching a Line of Halloween Costumes You Need to See

Can you say, Boo-rito?

We're officially less than eight weeks away from Halloween, which means it's clearly time to start prepping your costume. And since you're reading this on Food & Wine, we assume that you also enjoy spending your Halloween dressed as a giant hot dog, an ear of corn, a carrot, or the old couple's standby — ketchup and mustard. But hang on, because this year Chipotle is bringing you an all-new suite of food-focused costumes to consider.

On Wednesday, Chipotle announced it's collaborating with Spirit Halloween on a new collection of costumes inspired by popular memes on both brands' social channels.

"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest, and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chris Brandt, the chief brand officer at Chipotle, shared in a statement.

Related: Chipotle Is Releasing an All-New Chicken Flavor — and It's Already Wildly Popular

On September 6, Halloween fans can pick up one of the five new costumes in the collection, all available exclusively on www.spirithalloween.com and at select Spirit Halloween retail locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York.

The costumes include the Chipotle Fork, Chipotle Napkin, Chipotle Water Cup, Chipotle Burrito, and a Chipotle To-Go Bag, all of which are real-life versions of their viral meme counterparts. Each bodysuit retails for $39.99.

“We’re no strangers to memes at Spirit Halloween," Kym Sarkos, the executive vice president at Spirit Halloween," added. "Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes — and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life."

Related: 17 Halloween Recipes Celebrating Gourds, Ghouls, Candy, and Fall Spices

And, as Chipotle pointed out, this isn’t the first time it's turned social media commentary into a real product.

In August 2022, it sold a limited-edition lemonade-scented soy candle designed to look just like one of its water cups as a play on the fact that everyone else (not us … we'd never break the rules)  "accidentally" fills their water cups with lemonade at the beverage stations. with lemonade at the restaurant's beverage station.

And, as Brandt noted, the costumes aren't the only thing the brand has going on this fall. As he noted, "In addition to these bodysuits, we will be treating fans to a scarily great offer next month.” 

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