Cheeky billboard after 12th rate rise

A leading sexual wellness brand is set to turn heads with its audacious new advertising campaign, taking aim at the interest rate hike revealed by the RBA this week.

Lovehoney Australia’s new Out of Home (OOH) campaign was launched on Wednesday seeking to “inject a little happiness” with the unveiling of its new billboards.

It comes after the 4.1 interest rate rise was announced.

“If you’re getting screwed by 4.1, you might as well enjoy it,” the ads read.

The ad refers to the RBA’s decision to raise the cash rate by 0.25 per cent, bringing the current rate to 4.1 per cent.

It is the twelfth time the cash rate has been raised, with interest rates now at their highest level since April 2012, and is expected to make things even harder for households struggling amid the cost of living crisis.

The RBA also warned that further rises could follow.

Lovehoney managing director Charlie Ganzen said while Aussies are doing it tough right now we all deserve “a moment of escape and happiness”.

“This campaign is about … reminding (people) to prioritise their wellbeing,” he said.

“By embracing a lighthearted perspective, we hope to bring a smile to people’s faces and provide a momentary escape from the current economic pressures.”

The new campaign is being rolled out across Australian cities, including Melbourne and Sydney, and will explore various advertising formats.

Keep your eyes peeled for digital billboards, transit and urban panel placements that seek to spread some positivity, giving Aussies a much-needed giggle and reminding people to take care of themselves in tough times.