Charli xcx Cools Down Her Crazy Hot Brat Summer with a Soaking Wet SKIMS Campaign — Co-Starring Puppies!
She stripped down to her SKIMS to promote the brand's new cotton collection
Petra Collins/SKIMS
Charli xcx for SKIMSCharli xcx might just be having her best (brat) summer ever.
The "Apple" singer, 32, just partnered with Kim Kardashian's SKIMS brand for a steamy campaign that's both sexy and playful — and even has puppies.
In one of the photos, Charli gets doused in rain while wearing her Cotton Rib Split Neck Bralette and Boxer, while in others she's mercifully dry and enjoying a couple of pups while showing off the brand's new cotton collection.
Petra Collins/SKIMS
Charli xcx for SKIMSBoth the brand and the Brat singer showed off the campaign, shot by Petra Collins, on Instagram. It's all just a tease for the new collection, which will launch on the site on Aug. 21.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat,” Charli said in a press release. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
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Petra Collins/SKIMS
Charli xcx for SKIMSAside from the bralette and boxer, Charli also sports the cozier pieces in the new cotton collection, including the zip-up hoodie and pants (while playing with the puppies, of course). That's only the beginning of what will be available, though, and each piece comes in SKIMS' wide variety of sizing, as always.
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“Having Charli xcx as the face of our new SKIMS campaign is so exciting," Kardashian said in a press release. "She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond. This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
Petra Collins/SKIMS
Charli xcx for SKIMSCharli may be rocking her SKIMS underwear for the new campaign, but in her most recent music video for the "Guess" remix with Billie Eilish, the two had a full-on underwear party with a little bit of everything.
That also meant that they had plenty of skivvies left over at the end of the day — and both of the singers chose to donate everything unused to survivors of domestic violence.
The nonprofit I Support the Girls, which "collects and distributes essential items including bras, underwear and menstrual hygiene products, allowing people experiencing homelessness, impoverishment or distress to stand tall with dignity," got the donation of a "panty mountain," the organization posted on X, formerly Twitter.
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