Who is the glamorous Celebrity Apprentice receptionist?

·Lifestyle & Entertainment Producer
·2-min read

Celebrity Apprentice's biggest star isn't Lord Alan Sugar or any of the celebs, but the impeccably dressed and sassy receptionist.

Fans have taken to social media every week to share their thoughts on Lord Sugar's executive assistant, who some have jokingly labelled as "terrifying". 

Celebrity Apprentice's executive assistant Natasha
Celebrity Apprentice's biggest star isn't Lord Alan Sugar or any of the celebs, but the impeccably dressed and sassy receptionist. Photo: Nine

"I’m here for the receptionist and her looks of judgement and disdain," one Twitter user joked.

"The receptionist is scary. Stylish but scary," another added.

"Can’t wait to see the receptionist do two things again," someone else Tweeted.

So, who is Lord Sugar's executive assistant?

The executive assistant is played by an actress/model. Photo: Nine
The executive assistant is played by an actress/model. Photo: Nine

Well, her name is Natasha and she's a model who plays the role, according to Channel Nine.

Speaking to Nine about the role, Natasha described the character as "a very competent and powerful woman". 

"She's very elegant, classy and adept at managing inflated egos," she explained.

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What is her role?

Natasha's role is to, well, act as Lord Sugar's executive assistant, and possibly scare the celebs, just a little! 

From what we've seen of Natasha, she's glamorous, but definitely a little stern with the celebs.

"[Lord Sugar]'s a wealthy man and he wants an EA that looks the part and that reinforces his powerful position in the world," she explained.

Who dresses her?

The executive assistant wears custom couture specifically created for the show designed by Cappellazzo Couture.

Natasha is dressed by Cappellazzo Couture exclusively. Photo: Nine
Natasha is dressed by Cappellazzo Couture exclusively. Photo: Nine

Janine Allis also told Yahoo Lifestyle there's a small detail you might have missed on Natasha's clothing.

"She just commands the room and every time you see her you'll see a dollar symbol on her of some sort, but she's always fabulous and everything she wears I just go [shocked face], 'Look what she's wearing!'," she told us.

What does she do when Lord Sugar is in meetings?

Like any good executive assistant, Natasha likes to write down her observations from meetings, "Not that I can hear all of the conservations all of the time, but I would get snippets of information. 

"It was what I could hear and also my observations as to the contestants' behaviour and what their demeanour was."

Can she be friends with the celebrities?

Nope. Natasha said she can't be seen as playing favourites with any of the celebrities and needs to be as impartial as possible. 

Is she a real executive assistant?

Sadly, no, but she's fast becoming a fan favourite on the show!

Celebrity Apprentice airs on Nine Sundays at 7pm and Mondays and Tuesdays nights at 7:30pm.

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