The Cast Of 'Game Of Thrones' Unite To Help Syrian Refugees
The stars of HBO's Game of Thrones have lent their names to a new campaign to highlight and raise money for victims of conflict and exile in Syria.
The public service announcements feature the show’s biggest names including Lena heady, Nikolaj Coster-Waldau, Maisey WIlliams and Sophie Turner urging support for humanitarian relief organisation, International Rescue Committee (IRC) in the #RealmToTheRescue campaign.
"Mass exodus, millions on the move escaping war, famine and destruction. This is no fiction, no fantasy," the cast say in the video.
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Proud to announce our partnership with @HBO & @GameOfThrones. Learn more: https://t.co/uPD3Bln3ws #RealmToTheRescue pic.twitter.com/3qfrMqH71d
— IRC Intl Rescue Comm (@theIRC) March 13, 2016
"Every month, hundreds of thousands flee their homes. Refugees. Families. Children. Struggling to stay alive. Real people, now on the most dangerous journey of all."
"What would you do to protect your life, your family, your future? You can help."
The campaign will run around the sixth season of the hit show which begins on April 24 and hopes to raise $1 million in aid for the crisis.
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Lena Heady leads the cats of 'Game Of Thrones' in new PSA for Syrian Refugees. Photo: International Rescue Committee
The IRC's partnership with HBO and the show hopes to "galvanise the general public to take action and rise up for refugees," said president and CEO, David Miliband in a statement.
In addition, HBO and the show have launched a fundraising campaign on Omaze, where they are raffling off prizes which include tickets to the Season 6 premiere as well as signed posters, t-shirts and set replicas.
"It brings a fictional story of displacement and conflict to a real-life one and hopes viewers will be prompted to donate," Katherina Rosqueta, executive director of the Center for High Impact Philanthropy at the University of Pennsylvania tells the NY Times.
"And it’s bringing the cause to the audience, rather than the audience to the cause.”