Candace Cameron Bure Defended Her Decision To Leave Hallmark

Candace Cameron Bure Defended Her Decision To Leave Hallmark

Candace Cameron Bure is defending her decision to leave the Hallmark Channel two years after she switched to the Great American Family Channel.

Candace Cameron Bure at the "Unsung Hero" event, posing on the red carpet in a black structured outfit with straight hair
Vivien Killilea / Getty Images for Lionsgate

The former Full House and Fuller House star has acted in over two dozen Hallmark Channel movies, and she was known for her Christmas movies and her role as Aurora Teagarden for Hallmark Movies & Mysteries. From Moonlight & Mistletoe (2008) to The Christmas Contest (2021), Candace was more or less the face of Hallmark.

L-R: Man in suit, Candace Cameron Bure in a floral dress, woman in checkered dress, standing at event with champagne flutes, people blurred in background
Ricardo Hubbs / ©Hallmark Entertainment / Courtesy Everett Collection

But, in 2022, Candace left Hallmark to take an executive role as chief content officer at Great American Family.

Candace told the Wall Street Journal, "I think that Great American Family will keep traditional marriage at the core. I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment."

Valeri Bure and Candace Cameron Bure
Jason Kempin / Getty Images

For context, Great American Family, formerly known as Great American Country network, is owned by Bill Abbott, the former CEO of Hallmark's parent company, Crown Media. He left the company in 2020 after backlash for removing a Zola commercial featuring two women getting married from the network, as reported by Variety.

Lori Loughlin in a pink outfit, Candace Cameron Bure in a white dress, and Bill Abbott in a suit pose together at the 30th Annual Movieguide Awards
Priscilla Grant/Everett Collection

"This is going to be content that is trusted, that's wholesome, that's family-friendly," Candace told Variety. She reiterated that Great American Family content would be "more forward in the faith."

Candace Cameron Bure smiles, wearing a sleeveless, pastel square-patterned dress, hoop earrings, and a watch, standing with one hand on her hip
Jose Perez / GC Images

Candace's departure and her comments on traditional marriage representation at Great American Family sparked debate for seemingly suggesting she was against telling LGBTQ+ stories.

One person wrote, "She does not get to decide what's Christian. She decide what she likes & support, but she shouldn't be speaking on all of Christianity."

Twitter: @MsEmmyMorgan

Contrarily, another person wrote, "I support her decision, very proud of her for sticking by her belief. So it's ok for the LGBTQ community to act freely and have big parades and demonstrate their freedom but not ok for this lovely lady to have the right to choose……… time for the community to look in a mirror."

Twitter: @Michel12589233

According to Hollywood Reporter, Candace responded to backlash, saying, "All of you who know me, know beyond question that I have great love and affection for all people," Candace wrote at the time. "It absolutely breaks my heart that anyone would ever think I intentionally would want to offend and hurt anyone … I am a devoted Christian. Which means that I believe that every human being bears the image of God. Because of that, I am called to love all people, and I do. If you know me, you know that I am a person who loves fiercely and indiscriminately."

Candace Cameron Bure smiles on the Movieguide Awards red carpet, wearing a strapless dress and a necklace
Olivia Wong / WireImage

Now, in case it wasn't clear back then, Candace has spoken up again to defend her decision to join Great American Family in an Instagram story posted on May 28, 2024. "It wasn't so much about leaving as it was about an opportunity to grow a new network that puts faith and family at the forefront of its content."

Candace Bure stands in red formal dress by Christmas tree. Text: Why did you leave Hallmark? Bure's response discusses growth and new opportunities

"I'm very proud of the work I did at Hallmark for 15 years and love all my friends there," she said.

Closeup of Candace Cameron Bure
Bettina Strauss / ©Hallmark Channel / Courtesy Everett Collection

"I'm more than an actor. Growth in my company as well as my achievements in business is extremely important to me."

Candace Cameron Bure smiling in a sleeveless black dress with a large sparkly brooch, her hands touching. She has a ponytail and is against a plain background
Cara Robbins / Getty Images for Family Film and TV Awards

And there you have it!