Camila and Matthew McConaughey Go Pantless by the Pool in New Photo: 'Burnt Buns Are No Fun'

In the campaign for their Pantalones Organic Tequila, Camila rubs sunscreen on her husband’s bare lower half

Matthew McConaughey and Camila McConaughey aren't risking any tan lines.

In a new photo for their Pantalones Organic Tequila, the married couple are enjoying the dog days of summer with a little relaxation by the pool — sans pants.

Camila and Matthew, who founded the company in October, have shot several ads without pants on in celebration of the tequila's name. This time, to celebrate National Tequila Day on July 24, they’re pantless while resting poolside.

Matthew is laying on his stomach while Camila sits at the end of a lounge chair and rubs sunscreen on her husband’s bare lower half.

"Pantalones Organic Tequila is the 'Official Tequila of Not Getting Burned,'" reads a press release.

"Burnt buns are no fun," Matthew added on his own Instagram.

Related: Camila and Matthew McConaughey Go Pantless to Announce Their New Pantalones Organic Tequila — Watch

Matthew and Camila’s new spicy campaign also bundles a new cocktail recipe released by the company called the Sunrise Speedo. It’s made of Pantalones Organic Tequila Blanco, orange juice, lime juice, grenadine and a cherry and orange wheel.

Earlier this month the Fool’s Gold star went viral for his massively swollen right eye due to an apparent bee sting. Pantalones was quick to take the moment in jest and create a new cocktail called the Bee Sting featuring Pantalones Organic Reposado Tequila, lime juice and honey syrup.

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Matthew and Camila have been getting up to all sorts of fun with their new spirits brand. In May, they released another ad in which they were seen playing croquet in a sunny backyard. Their bottom halves contradicted their posh outfits — a sweater vest for Camila and a three-piece suit on the top for Matthew. Below the belt, they were both pantless (with some blurred action) as they looked at the camera.

In a clip from earlier in May, Matthew and Camila played a mean game of pickleball without pants on in honor of of Cinco de Mayo. Naturally, they released a pickle margarita recipe to go with it.

The campaigns echo Pantalones’ overall message not to take life too seriously.

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