Buyers Remain Hot on Red for Fall 2024

Red, red and more red dominated the runways again for fall and buyers from around the world remain hot for the color.

“Red continued to energize as a key color,” said Neiman Marcus’ Jodi Khan. Laura Larbalestier, fashion director at Harvey Nichols, agreed, saying “red has to be the predominant color of the season and was seen in nearly every collection.”

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Adding to that, “red is without a doubt this season’s staple, whether it be in bright flashes or total looks,” thought Alix Morabito from Galeries Lafayette.

A red-tinted runway at Gabriela Hearst matched her new bag, the Carrington, which came in shades of oxblood to offset scarlet velvet boots that “further underscored that the ‘touch of red’ trend isn’t going anywhere,” WWD’s Booth Moore wrote.

No one owns red more than Ferrari. More recently, the Italian automotive giant has brought its luxury appeal off the racetrack onto the runways and this season was no exception. Designer Rocco Iannone kicked off his latest collection with a series of looks in the house’s trademark cherry red.

Elsewhere in Milan, Mathieu Blazy at Bottega Veneta showed red column dresses erupting below the knees with jutting, spiky tongues of fabric, which “evoked the beauty and horror of flames,” wrote international editor Miles Socha. Meanwhile, Ferragamo designer Maximilian Davis continued his love affair with the color as a way to add levity to the “grim, wartime mood permeating the collection,” said Socha.

Designers often have an emotional connection to red, which becomes even more profound when their clothes are tied back to their relationship with the art world. Case-in-point: a Julian Schnabel painting that hangs in her family home led Victoria Beckham to burgundy for the formfitting long-sleeve column dress shown here. And Issey Miyake’s Satoshi Kondo was inspired by artist Wolfgang Laib for this belted dress made from red cloth. “The effect was both whimsical and sober,” wrote WWD’s Jennifer Weil in her review.

Launch Gallery: Fall 2024 Ready-to-Wear Trend: Red

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