Burberry Welcomes Zhang Jingyi as Latest Global Brand Ambassador

JINGYI’S TIME: Burberry on Tuesday welcomed Chinese actress Zhang Jingyi as its latest global brand ambassador.

A rising star for her roles in Chinese TV series such as “Run for Young,” “Lighter and Princess” and “Blossoms in Adversity,” as well as in box office hits like “Love Will Tear Us Apart” and “I Miss You,” Zhang has more than 6 million followers on Weibo and her name has 2.4 billion mentions on Xiaohongshu.

More from WWD

• Chinese Designers Make Waves at Samaritaine With WWD China

• EXCLUSIVE: Missoni Parts Ways with Creative Director Filippo Grazioli

• China Insight: Why More Chinese Fashion Brands Are Pushing Into Overseas Markets

“I have many fond memories of Burberry. The heritage and innovation of the brand has such a unique British charm. I am honored to become a part of the family and I look forward to interpreting the timeless classics with Burberry,” said Zhang.

Daniel Lee, chief creative officer at Burberry, praised Zhang as a natural talent for playing her roles with a lot of focus and creativity.

“We think she captures the spirit of Burberry perfectly and we are looking forward to working with her,” added Lee.

Before joining Burberry’s global family, alongside Chinese actress Tang Wei, and actor Chen Kun, Zhang was the face of Celine and still serves as a brand ambassador for Lancôme in China.

Best of WWD

• Queen Letizia's Style Through the Years: The Best Looks So Far [PHOTOS]

• Princess Diana's Jewelry Collection: Sapphire Engagement Ring, Cartier Tank Watch and More Precious Pieces [PHOTOS]

• Princess Märtha Louise of Norway's Style Through the Years: Pops of Color, Traditional Norwegian Attire and More [PHOTOS]

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.