Meet The 19-Year-Old Co-Founder Of Make-Up Brand Nudestix

What happens when your mother has over 20 years of experience in the beauty industry, you’re in business school with prospects of starting your own company and your sister is beauty mad? Well you start your own make-up company of course.

For some people this may seem like a far-fetched dream but for 19-year-old Taylor Frankel, her mom Jenny and 16-year-old sister Ally, that’s exactly what they did, just a year-and-a-half ago.

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Now the unstoppable Toronto-based trio sell their brand Nudestix exclusively to Sephora in Australia and South-East Asia and have also become staples in major retailers American Eagle and Urban Outfitters in the States.

So how did this happen? Well, Taylor’s mom Jenny started off as a chemical engineer with MAC (you can thank her for Lipglass) before she co-founded successful beauty brand Cover FX, while her two daughters were still in diapers.

By the time her daughters were teenagers, Jenny decided it was time to take a break and spend more time bonding with her mini-me’s.

Before long she was “stalking” her daughters’ Snapchat, Twitter, Facebook and Instagram accounts, “being the non-stalkerish creepy mom that she thought that she was not”, desperate to get inside their minds and find out who they really are.

According to Taylor, her mom came from the Sex and the City generation, where more is more when it comes to make-up and was seriously surprised when her daughters defied industry expectations, preferring a holistic approach to beauty.

“She noticed we weren’t following any beauty brands, we were only following lifestyle brands,” Taylor told Yahoo7 Lifestyle at Sephora's Exclusive Brand's Showcase 2016.

“So it wasn’t necessarily about the perfect lip or the perfect cheek or the perfect eye, it was about the head-to-toe lifestyle; messy bun, ripped jeans, converse.

“For us it wasn’t about perfect, so she saw that the beauty industry wasn’t relating to how my sister and I saw beauty.”

For Taylor and Ally, beauty wasn’t superficial like many Instagram accounts out there.

They were drawn to real people and stars like Cara Delevingne, who was a major inspiration for their brand.

“Our main inspiration was Cara Delevingne because she was actually the first one on social to embrace her quirkiness and embrace her weirdness and she was like ‘ok this me and that’s it’ and we love that about her,” Taylor said.

During a family holiday to Florida, Jenny revealed to her daughters everything she had noticed while studying their social media accounts.

She observed their lust for a little bit of colour, nude tones, they want to see skin and are all about the whole look - messy bun, ripped jeans, converse.

Taylor and Ally agreed that there was a massive gap in the market for a fuss-free product that does the trick in jiffy time and from there Nudestix was born.

But what about the pencil, as every product in their range is in a pencil shape?

“I’m very practical and for me I was always using my fingers anyway with products I never used brushes because I didn’t like spending the money on them,” Taylor said.

“We went with pencils because they’re very old school, everything’s very techy these days so it’s back to the basics.

“We wanted something everyone can use.

“You draw and smudge and that’s it.

“Your pencil is your tool and they’re multipurpose so one product does a million things.”

While Taylor, who was studying business before she started up her own business, said she can’t imagine the brand taking on any form other than a pencil, they may branch out to BB creams, so watch this space.

At the moment, they’ve created eight matte shades, which according to Taylor is the must-have look right now.

Five nudes and three reds complete the range, which are super-creamy and really matte.

We can't wait to see what the future holds for this super-cool brand.