Baskin-Robbins Brings Back ‘Cult Classic’ Ice Cream Flavor for Limited Time

Baskin-Robbins fans are falling in love with its latest menu update.

The beloved ice cream brand announced this week that it's bringing back a flavor that's been a "cult classic" for nearly 30 years, alongside a few other seasonal additions.

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That's right, in honor of Valentine's Day, Baskin-Robbins' Love Potion #31 is making a "swoon-worthy" return in the coming weeks as February's Flavor of the Month, following the January release of Cinnamon Roll.

The flavor was first introduced in 1995 and it combines "white chocolate and raspberry flavored ice creams with raspberry-filled chocolate flavored hearts, raspberry swirls and chocolate-flavored chips," according to an official statement shared with Parade.

Baskin-Robbins is also introducing its first-ever Sweetheart Fancy Cone, described as "a fresh-baked pink waffle cone dipped in chocolate and coated with heart sprinkles."

But the lovey-dovey and ooey-gooey feelings don't stop there.

The nationwide dessert shop is also serving a shareable Crazy For You ice cream cake made with "fudge accents, a crunchy OREO® Cookie and buttercream rosettes, customizable in any ice cream and cake flavor of guests’ choice."

Fans didn't waste any time sharing their excitement over the return of what they say is the brand's "best flavor."

"I AM IN!!" one Instagram user declared in response to the news before another admitted they "look forward to [the return of Love Potion #31] every year."

"AMAZING," someone else added in part. "One of the absolute best flavors."

"Love potion is a favorite!😋," one more cheered. "Love the red cones too!"

To make the treats even sweeter, beginning Saturday, Feb. 1, customers can score $3 off a cake order of $20+ and BOGO 50 percent off sundaes if they belong to Baskin-Robbins Rewards.

Not already a member? New Rewards participants will receive a free scoop of their choice flavor just for registering in the Baskin-Robbins app.

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