Atop Tiffany & Co.’s The Landmark, Pharrell Williams Draws a Crowd

The stars shone brightly at Tiffany & Co.’s flagship The Landmark on Thursday, with Blake Lively, A$AP Rocky and Blackpink’s Rosé, among others, showing up to toast Pharrell Williams’ collaboration with the American jeweler.

Despite, or maybe because of, Monday’s Met Gala, the event drew a particularly high-profile crowd, including Rosalía, Anitta, Gabrielle Union, Lauren Santo Domingo, Law Roach and more.

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Lively popped behind the sushi bar to take photos with chef Daniel Boulud while guests perused the collection. A$AP Rocky ducked into the party just before dinner.

At the center of it all was Williams, who held court as trays of sushi and Champagne wafted by. It’s not the multihyphenate’s first foray into jewelry, having done past collaborations with Tiffany, as well as Louis Vuitton, where he now serves as men’s creative director.

“When you’re a kid, you hear about Tiffany & Co., you see it in a movie — it’s a big part of American iconography. Ever since LVMH got involved, they provided me with an opportunity and one thing led to another. And here we are doing a partnership,” Williams said.

The collection drew its inspiration from Greek mythological god Poseidon, hence the trident motifs and spiky details throughout the necklaces, rings and earrings.

“I used to create with a lot of hubris and a lot of creative perversion. I used to do it because I felt like I could. Now, everything I do has an extreme symbolism and purpose, first and foremost. It’s aesthetic second, symbolism first. It used to be the other way around,” he said.

As reported, Williams even noted the use of black titanium as “a physical manifestation of beauty in blackness.”

“These brands are providing an amazing platform for people who look like me, which is a very rare instance,” Williams said of his work with both Tiffany & Co. and Louis Vuitton. “I plan on taking advantage of this opportunity and telling stories, doing things that resonate with me and our world. And when I say ‘our world,’ I don’t just mean Black people, I mean creatives like ourselves where we get to express ourselves.”

Williams doesn’t find creating jewelry, clothes or even music all that different. “You’re making shapes, you’re playing with colors and textures. Whether it’s a fragrance or a song or a shirt or a jacket, it’s creating shapes and figuring out how to animate them,” he said.

He also isn’t interested in following conventional codes for any of the above. Williams, who has sported brooches and strings of pearls for years, said his ethos is “just about what works for you. Objects are objects. There are no rules [with jewelry], and there are no rules with clothes either.”

Launch Gallery: Rosé, Blake Lively, Rosalía and More Celebrate Tiffany Titan by Pharrell Williams

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